One of the hardest things about SEO is finding a way to do affordable link building that produces results. It is very easy to find cheap links, but unfortunately you get what you pay for when it comes to links.
It wasn’t too long ago that all you had to do was find someone to send thousands of backlinks to your site from multiple sources (articles, blog networks, forum comments, blog comments, etc.) and for the most part, it was a race to see who could get the most backlinks for the targeted keyword.
I was always leery of that practice and thought that people who followed that strategy would sooner or later catch the wrath of Google and the other search engines. They enjoyed the benefits of blasting spammy links while it happened but it all came crashing down in the series of three different Google search engine algorithm changes known as Panda, Penguin and EMD.
These three updates basically altered the search engine field overnight. Websites that had enjoyed top search engine positions for years started disappering in the search results and as a result, many online businesses saw a drop in sales literally overnight.
There is a moral to this story. Taking shortcuts and gaming the system – no matter what system that is – will soon catch up with you.
Google is all about quality and they rightfully determined that automated back linking was not providing the highest quality search results, instead sometimes those pages that ranked high were totally low quality.
As a result, many people now believe that implementing a backlinking strategy is going to be much more difficult in the future. But from our view … it has actually gotten a lot more simple. No longer do you have to compete against the spammers, now you can just concentrate on the quality of – your content, your on page SEO and where you source your backlinks.
Most search engine optimization experts now recommend that backlinking efforts should be concentrated on high PR networks, meaning only direct links should come from websites with PR2 and above sources.
This will help make affordable link building much easier to manage because you can easily budget for buying quality links instead of trying to win the race on the quantity of links and spending never-ending money trying to have the most links.